The VIA Group is looking for a Marketing Manager

The VIA Group is looking for a Marketing Manager. Not a traditional hotel marketer. A storyteller. Not someone who only schedules content. We’re looking for someone who understands culture, community, hospitality, and how to make a place feel alive: both online and offline. You’ll lead the day-to-day marketing for VIA Amsterdam and support the Antwerp team together with our Brand, Culture & PR Manager. From campaigns and creators to events, partnerships, social content, and community activations, you’ll help shape how people experience VIA. This is a hands-on role. You’ll be in the building, at the hostel events, and close to the communities and people that make VIA what it is. You’ll take ownership of marketing activities across The VIA Group, with a primary focus on Amsterdam.

Your responsibilities include:

• Having an understanding of revenue management
• Managing and growing our social media channels
• Coordinating and producing content shoots
• Working with creators, influencers, and local communities
• Building partnerships with brands, artists, universities, events, and cultural initiatives
• Supporting campaigns that drive visibility and direct bookings
• Organizing on-site activations and events
• Promoting group stays, MICE, private events
• Coordinating targeted newsletters and CRM campaigns, pre/post-stay
• Managing campaign calendars and marketing planning
• Keeping the VIA brand culturally relevant and creatively fresh
• Collaborating closely with operations, sales, F&B, events, and the Antwerp team
• Identifying opportunities, trends, and collaborations that fit the brand.

This role sits at the intersection of:

• hospitality
• culture
• community
• content
• partnerships
• Growth

No two weeks are the same.