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Duties & Responsibilities: Strategy & Operations

• Develop and drive a clear .com (ecommerce, community hub and brand) marketing vision and roadmap that optimizes existing channels and generates new and innovative sources of sessions
• Develop and drive a specific digital marketing strategy for .com and ensure an efficient realization across all key countries
• Build and maintain the annual digital marketing budget and planning to ensure global and local marketing goals are aligned and achieved
• Plan, manage and improve digital marketing strategies and build business cased for new initiatives, measuring results and ROI at all times
• Oversee all vendor and agency relationships, including scope development and continuous optimization
• Connect the dots between Ecommerce, Creative, Brand and Retail team members to deliver a cohesive translation of the brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
• Provide direction, motivate, support and inspire a team to successfully lead the brand into the digital future, developing strategic and operational acumen
• Deliver regular, clear, and actionable reports on Digital Marketing performance to the wider team

Performance Marketing & CRM

• Lead all .com marketing activities including but not limited to acquisition, search, email, advertising, retention, loyalty and affiliate marketing
• Be the financial expert that leads all team members to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; must be articulate in reporting results and recommendations
• Oversee our CRM from architecture, identification and collection, audience creation & strategies to reporting and connectivity/utilization across our tools.
• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.

  Job requirements

• 5+ years relative experience with 3+ years in a leadership role
• Bachelor’s degree in Business, Marketing or similar field required; Master’s degree preferred
• In-depth knowledge of digital marketing, digital channel and marketing concepts, platforms, tactics and technologies
• Excellent analytical skills and able to make informed and strategic decisions
• Ability to juggle multiple, and sometimes, conflicting priorities and needs
• Problem solving skills and the ability to make decisions under pressure
• Excellent collaborator, with the ability to align stakeholder objectives
• Up to date knowledge of market changes and fashion trends
• Excellence in budget management and financial acumen
• Excellent communication and presentation skills
• Specific experience in CRM
• Commercial mindset