DENHAM the Jeanmaker zoekt Merchandise Allocator - DTC Channels (eCommerce & Retail)

Responsible for managing all product allocations, weekly replenishments, and stock optimization for both full-price and outlet stores. Ensure optimal stock levels per location and maximize commercial opportunities across all Direct-to-Consumer (DTC) channels. Motivated to grow into a Merchandise Planner role, with a strong ambition to support and collaborate with global teams.

You proactively identify sales patterns and market trends, demonstrating a clear understanding of our customer base. This role is part of the office-based DTC team, working closely with cross-functional departments.

Tasks and responsibilities

• Strategically allocate and manage reservation stock levels properly throughout the full-price store network, outlet, and denham.com. 
• Running weekly analysis to maximize sales opportunities to improve the accuracy of replenishments and meet the DTC sales targets.
• Liaising with the product divisions and other key internal departments regarding various issues such as delivery dates and product feedback to ensure strong product assortment on the store level.
• Review performance to determine appropriate allocation and stock decisions for maximum results. Develop store assortments based on store profiles to drive inventory planning and ensure in-stock targets are met.
• Analyse category sales on size level, by store, and make necessary recommendations to merchandisers.
• Manage and execute store-to-store transfer process. 
• Optimizing collection sell-through between DTC channels and reporting on sell-through monthly to the commercial and product teams.
• Maintain and develop the assortment architecture based on ideal option needs by store size and product group.
• Analyse performance and results of previous buying strategies and make tactical adjustments for increased profitability.
• Analyse product performance on store level and stock situation.
• Full management of the MFO styles, Retail specials and other brands.
• Manage stock levels by: developing forecasts of sales and inventory and optimizing stock between DTC channels.
• Collect and analyse account sell-through reports to support business decisions.
• Provide seasonal support for wholesale product reviews.
• Execute replenishment orders and store requests in a timely manner.
• Manage seasonal order entry at size and style level.
• Perform pre-allocations at store level prior to shipment.
• Create and maintain seasonal allocation plans in the ERP to ensure accurate and timely product flow to stores.
• Support pricing and promotional activities in collaboration with sales and marketing.
• Contribute to stock planning (close out) for outlet stores.
• Assist with the MFO buy plan.
• Support product strategy with product learnings and post-season analysis.
• Conduct sizing analyses to help improve buy strategies and reduce overstock/undersupply.