Vereiste ervaring
2 jaar
Opleidingsniveau
WO / MBA
Standplaats
Amsterdam
Aantal uur / periode
40 uur per week
Salarisindicatie
€2000,- tot €2500,-
Equal Yoga
Equal Yoga (started in 2016) is a new brand for boutique yoga and barre studios.
Communication / Marketing Rockstar - Equal Yoga
Equal Yoga (started in 2016) is a new brand for boutique yoga and barre studios. We offer the most (physical) challenging and energising yoga and barre classes in town. Growing from 2 to 5 studios in 2020. Opening in Utrecht, Rotterdam and Amsterdam, Equal is becoming one of the largest yoga / barre names in The Netherlands. The ambition does not stop here as Equal wants to become a synonym for a healthy and conscious lifestyle.
About the job
Full Time 40 hours per week. Based in Amsterdam, but will often visit Utrecht and Rotterdam (and potentially other cities in the future) for content/social creation. Job Description: You will be the messenger of the ‘Equal’ feeling to the world and increase its visibility. Communication of our mission both internally and externally. Running striking PR campaigns and using the best communication tools. Website
- Maintaining/keeping the Equal website up to date (using DatoCMS). Teacher profiles, Class descriptions, Events, Studios, Schedule
Newsletter
- Composing/Writing/Sending a biweekly newsletter/events calendar through mailchimp with functional links to website events.
- Keeping mailing list complete and up to date
In-studio Communication/Marketing
- Responsible for all in-studio artwork. Event posters, flyers, banners, flags etc
- Come up with ideas to spice up the look and feel of the studios in regards of communication
Instagram/Facebook/LinkedIn/Google
- Maintenance of our accounts
- Creating content, posting, responding, interacting
- Increasing the amount of followers
Marketing (Social Strategy)
- You will be in charge of marketing budgets, targets and results. Report to management and proactively propose campaigns.
- Analyse results and tweak campaigns as a result from the outcome
Other
- You are the guardian of our DNA and reputation in tekst, images and other communication means
- You will closely work with the rest of the management team (Yoga, Studios and owners)
Dit is wie je bent
Required Degree Studied – A Bachelor’s / Master’s degree in (preferably) media, communication, marketing, film, or digital culture. Other Required Skills and Competencies:
- Basic knowledge in Photohop and / or Premiere Pro and/or Illustrator
- Design skills are a big plus
- Editorial and storytelling skills, including short form (copywriting) and long-form (customer story blog)
- Energetic mindset with talent to produce multiple options fast, under pressure
- Possess drive, enthusiasm and a genuine interest and curiosity in yoga and / or barre
- Fluent in English (all communication is in English)
- Enrich skills with Facebook Analytics, Google Analytics, and Social Listening tools
- Social first thinking while liaising with marketing and sales (increase) ability to manage workload and stakeholder expectations
Dit is wat je krijgt
- € 2,400 pm for full time employment (40hrs)
- More free yoga & barre than you can handle
- Working in a liberal and safe environment
- Opportunities to develop yourself
- Flexible working hours / days
- 25 holidays
Work Talks
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