GoodKarma zoekt een Senior SEA / Google Ads Specialist
Vereiste ervaring
4 jaar
Opleidingsniveau
HBO
Standplaats
Amsterdam
Aantal uur / periode
32/40 uur per week
Salarisindicatie
Anders; zie vacaturetekst
GoodKarma Agency B.V.
GoodKarma is a young and fast growing digital agency, based in Amsterdam. We build and grow future-proof brands at the crossroads of branding, content, ecommerce and growth services.
GoodKarma zoekt een Senior SEA / Google Ads Specialist
GoodKarma is a full-stack ecommerce agency for lifestyle brands, based in Amsterdam and working globally. We run one unified strategy across acquisition, platform and conversion, and retention, with specialists in every seat working from the same plan. Our clients range from international A-brands to fast-growing local names: Rituals, Stanley, Albelli, Daily Paper, Filling Pieces, AG1, Mercer, Anna+Nina and Love Stories.
About the job
We're looking for an experienced SEA specialist to lead Google Ads growth for some of the best lifestyle brands in the Netherlands. You'll own strategy and execution across Search, Shopping, Performance Max and YouTube, and lead your own SEA team.
Our marketing is technically sound and high-performing, and it's also creative and worth watching. Growth here isn't siloed. You'll work closely with creative strategists, email marketers and ecommerce managers, not just the performance team.
Your day to day
- You are a client lead who owns the SEA growth strategy and media plan for your clients, optimising toward agreed KPIs and targets.
- Design, build and manage campaigns across Google's channels: Search, Shopping, Performance Max and YouTube.
- Lead the SEA service and support the growth of SEA specialists under your supervision
- Safeguard account health: spin up a Google Ads account from scratch, set up enhanced conversion tracking, and build and optimise product feeds in Channable.
- Run a structured testing process. Form hypotheses, validate them, and recommend optimizations.
- Do keyword, CPC and location analysis, and advise clients on market and product opportunities.
- Brief clients and our in-house creative team on the ad copy and visuals your campaigns need.
- Report on channel and company KPIs, using our AI-assisted reporting workflows and attribution platforms (e.g. Billy Grace, Triple Whale).
Dit is wie je bent
- 4+ years managing Google Ads / SEA campaigns, agency- or brand-side.
- Hands-on with Shopping, Performance Max and feed management (Merchant Center, Channable).
- A strong analytical instinct, comfortable with GA4, A/B testing and metrics-driven decisions.
- A genuine feel for premium fashion and lifestyle brands, and why aesthetics and reputation matter.
- Proactive and detail-oriented, energised by juggling multiple clients and projects.
- Excellent written and verbal English; Dutch fluency a big plus.
- You are a EU citizen or have a working permit (we don't offer sponsorship, visas or relocation)
Nice to have: team-lead experience, Display (DV360/CM360), paid social (Meta, TikTok, Pinterest), and curiosity about AI-assisted marketing workflows.
Dit is wat je krijgt
- A salary of €4,500 to €5,800 gross per month, depending on your experience.
- Company-funded pension plan.
- Eligibility for company equity after 1 year.
- Daily healthy warm lunch, snacks, matcha and speciality coffee.
- A personal development budget for courses, events and conferences.
- Hybrid working: office, home or temporary abroad
- Team events, at home and abroad.
- A brand-new office in De Baarsjes with a garden.
- The chance to help build a leading ecommerce agency.
Your growht path
This role is a milestone for a serious career in digital marketing. As a client and SEA service team lead working alongside specialists in paid social, content, CRO, development and email, you'll build a full picture of how growth works end to end. If you want to become the go-to Google Ads specialist for the best lifestyle brands in the Netherlands, this is the sea
Work Talks
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