Marketing Manager bij The Gardens of Babylon

The Marketing Manager TGOB role is a leading position with decision making responsibility and accountability for the national and international marketing of TGOB. The core task of the Marketing Manager is setting up and strengthening the TGOB marketing team. You are required to develop a strong marketing strategy for TGOB, to successfully market and sell out each event we host globally and to utilise and grow our social media channels further. You will report to the Creative Director of TGOB Global. Duties and responsibilities:

• Creation, management and evaluation of integrated, long-term marketing strategies and corresponding planning for all TGOB events to ensure objectives and targets are met (upscale ticket sales, market share and overall growth and evolution of TGOB Global brand);
• Omni channel management, long-term vision and growth of all TGOB owned channels: website, app, streaming service channels, social channels;
• Reporting development of marketing strategies to Creative Director and optimising when necessary to achieve desired goals. In the case that an event is not achieving its projected targets, the Marketing Manager is responsible for flagging the matter to the Creative Director and/or Management as soon as possible with suggestions for an alternative solution.
• Act as a ‘brand gatekeeper’, assuring quality and accuracy of all global communication about TGOB including general posts, announcements (press releases), ticket information, line-up, accommodation and other important information shared through various channels (channels include TGOB website, email database, streaming service channels, social media accounts and outdoor).
• Facilitating, managing and evaluating strategic media partnerships per event: streaming partners, merchandise, ticketing providers, tooling, media partners, PR agencies, lost and found software, accommodation/travel (including responsibility for closing budgets and reporting invoices to Project Lead)
• Implementing and assessing data and marketing intelligence strategy as well as CRM strategy for TGOB Global including tooling. Also ultimately responsible for the collection, storage, usage, updating and safe-keeping of the data you collect from (potential) customers. This includes ensuring proper systems are in place to securely store data, regularly clearing email lists of inactive and opted-out contacts, as well as setting and communicating clear expectations about what you will do with data collected from customers.
• Visitor evaluation per event: creating qualitative survey with Project Lead, circulating it, documenting and analysing the results which are relevant for marketing
• Ultimately responsible for liaising with, and steering foreign marketeers to maintain quality and consistency of the TGOB brand and communications across all events, as well as to achieve targets and objectives.