Marketing Manager bij The Gardens of Babylon

Omschrijving bedrijf

The Gardens of Babylon (‘TGOB’) is looking for a Marketing Manager. A dream job that requires you to create a global strategy as well as a more refined approach in more than 22 countries.

The Gardens of Babylon
We are a fast growing organisation that spearheads a global community and organises events all over the world. We combine music and spirituality in all our events, but depending on the type of event we put an emphasis on one of the two. In the past five years, we have enraptured 21 countries and 32 cities with our events. Furthermore, we created a fully operating online platform where our community can continue to meet, greet, flourish and grow after connecting on our events.

Vision
A very important part of our vision is compassion, empathy and awareness of our social impact. Wherever we go, we continue to add new (local) talent to a lineup of established (international) artists. Inclusivity and female empowerment are key values. We are on a mission to reduce our carbon footprint for each event. Becoming sustainable, while making our visitors and our environment aware of the impact we make as a human collective.

The Team
Join a hard working team in a very dynamic environment. Effort is rewarded. The pace is always high. You need to be on top of your game at all times. The reward is an international job at a respected company in the music industry. You have the availability to travel multiple times a year and discover the world while working on an event that can change lives.

Functieomschrijving & werkzaamheden

The Marketing Manager TGOB role is a leading position with decision making responsibility and accountability for the national and international marketing of TGOB. The core task of the Marketing Manager is setting up and strengthening the TGOB marketing team. You are required to develop a strong marketing strategy for TGOB, to successfully market and sell out each event we host globally and to utilise and grow our social media channels further. You will report to the Creative Director of TGOB Global.

Duties and responsibilities:

• Creation, management and evaluation of integrated, long-term marketing strategies and corresponding planning for all TGOB events to ensure objectives and targets are met (upscale ticket sales, market share and overall growth and evolution of TGOB Global brand);
• Omni channel management, long-term vision and growth of all TGOB owned channels: website, app, streaming service channels, social channels;
• Reporting development of marketing strategies to Creative Director and optimising when necessary to achieve desired goals. In the case that an event is not achieving its projected targets, the Marketing Manager is responsible for flagging the matter to the Creative Director and/or Management as soon as possible with suggestions for an alternative solution.
• Act as a ‘brand gatekeeper’, assuring quality and accuracy of all global communication about TGOB including general posts, announcements (press releases), ticket information, line-up, accommodation and other important information shared through various channels (channels include TGOB website, email database, streaming service channels, social media accounts and outdoor).
• Facilitating, managing and evaluating strategic media partnerships per event: streaming partners, merchandise, ticketing providers, tooling, media partners, PR agencies, lost and found software, accommodation/travel (including responsibility for closing budgets and reporting invoices to Project Lead)
• Implementing and assessing data and marketing intelligence strategy as well as CRM strategy for TGOB Global including tooling. Also ultimately responsible for the collection, storage, usage, updating and safe-keeping of the data you collect from (potential) customers. This includes ensuring proper systems are in place to securely store data, regularly clearing email lists of inactive and opted-out contacts, as well as setting and communicating clear expectations about what you will do with data collected from customers.
• Visitor evaluation per event: creating qualitative survey with Project Lead, circulating it, documenting and analysing the results which are relevant for marketing
• Ultimately responsible for liaising with, and steering foreign marketeers to maintain quality and consistency of the TGOB brand and communications across all events, as well as to achieve targets and objectives.

Profiel werknemer

Experience, Qualities, and Skills

• Graduate (HBO+) level of working and thinking
• Minimum of 3-5 years’ experience in marketing/brand management role.
• Excellent English in writing and speech.
• Affinity with dance music/festivals
• Affinity with spirituality and personal growth
• (Business) Marketing background
• Strong knowledge of online marketing, digital media and the social media channels applicable for TGOB.
• Buying/planning, campaign strategy
• Experience in managing a team
• Ability to focus on both ground-level detail and long-term, larger strategy
• Affinity with events
• Experience in handling and managing budgets
• Highly organised and confident in planning
• Great communication skills
• Analytic and strategic
• Goal-oriented
• Awareness of market trends and ability to innovate.