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Bewerk vacature
20 november 2023
Warner Music Benelux

Warner Music Benelux zoekt Brand Manager

40 uur per week

Vereiste ervaring

3 jaar





Aantal uur / periode

40 uur per week


Nader te bepalen

Warner Music Benelux

Warner Music Benelux is een major platenmaatschappij gevestigd in een gloednieuw pand aan de Houthavens in Amsterdam. Vanuit hier werkt een jong en enthousiast team voor en met grote internationale en nationale artiesten zoals Muse, Paolo Nutini, Major Lazer, David Guetta, Trijntje Oosterhuis en Coldplay.

over het bedrijf
over het bedrijf

Warner Music Benelux zoekt Brand Manager

At Warner Music Benelux, we’re a collective of music makers and music lovers, innovators and inspired entrepreneurs, game-changing creatives, and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:  

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force. 
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere. 
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future. 
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

About the job

As Brand manager, you are responsible for overseeing the development of our local and international artists. Primarily you create a strategy for building the imperium of our artists and promoting its brand to increase the visibility and credibility with our fan base. You work closely in a creative team of A&R’s and co-marketing colleagues and commercial to ensure that all aspects of the brand’s messaging are consistent and effective. The ultimate goal of the Brand manager is to create a strong and recognizable artist brand that resonates with the fan base and drives business growth.

What you’ll do:

  • conducting market research to understand consumer behavior and preferences
  • developing a brand strategy that aligns with our Artists Value Proposition
  • creating and implementing marketing campaigns and promotional materials to increase awareness and engagement
  • collaborating with internal and external teams to ensure consistent messaging and branding across various channels
  • monitoring brand performance and making adjustments as needed to achieve desired outcomes
  • tracking and analyzing brand metrics to evaluate the success of brand initiatives and make data-driven decisions of future campaigns
  • managing brand budgets and ensuring that campaigns are delivered on time and within budget
Dit is wie je bent

You are:

  • able to conduct market research and analyze market trends to identify opportunities for growth and improvement
  • able to develop and maintain a consistent brand identity across all channels and touchpoints, including visual branding, messaging, and tone of voice
  • familiar with product management principles and be able to work closely with product teams to ensure that products align with the brand strategy
  • able to build and maintain strong relationships with internal and external stakeholders, including artists, partners, and influencers
  • able to measure and analyze the effectiveness of marketing campaigns and use data to inform decision-making
  • able to motivate cross-functional teams to achieve common goals and objectives
  • able to adapt to changing market conditions and artists needs and be willing to pivot strategies and tactics as necessary

Job requirements:

  • 3-5 years working experience in a similar role & international work environment
  • minimum bachelor’s degree in Marketing Management  
  • skilled in developing and executing marketing campaigns, including advertising, promotions, and digital marketing
  • fluent in Dutch and English
Dit is wat je krijgt

An informal work environment within a creative and talented team, room for personal development and innovation, a market-based salary and fringe benefits. This is a full-time position (40 hrs a week).

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