Omschrijving bedrijf
About us
Bayu the Label is a bikini brand, founded in 2017 in Bali. Our aim is to give every woman the confidence to celebrate her body and be herself. Bayu The Label is using skinny and plus size models to show that women of all shapes sizes can be confident, beautiful and deserve to be seen.
Bayu is a successful start-up that sells mainly in Netherlands, USA, UK, Belgium and Germany. We have ambitions to be the worlds biggest bikini brand while also developing our new product lines like cosmetics, dresses, beach accessories and sweat & loungewear. Soon we will be available in several international luxury department stores. And we will open our own showroom and content production studio very soon.
What do we offer
We offer you to become part of a journey as an exponentially growing fashion & beauty company. You will be amazed by the developments of our company every year. You will work with talented influencers, vloggers, designers, content creators and stylists in an environment that lives & breathes creativity and talent.
Functieomschrijving & werkzaamheden
Who are we looking for
You are genius in capturing the essence of a brand and you can translate this in an authentic brand message. You understand that consistently propagating our brand message by storytelling is the key to reaching and binding customers. You have a feel for fashion, style and trends within the fashion industry. You have experience with developing high quality content like scripts for vlogs, press releases, articles and newsletters. You can create a content strategy, guard it and work with pragmatic creative content creators to meet deadlines and goals.
Profile & skills
- Talented content writer that can eloquently capture the “Why”
- Experience in creating campaigns, text/blogs, media scripts and align them with the brand message and story
- Experience with storytelling and visual storytelling
- You have a feel for fashion brands, social media, vlogs and influencers
- You have organizational skills and can work with pragmatic creatives
- Experienced writer of (brand) articles and press releases
About the gig
First, we will further develop our brand mission statement, core values, brand message and our brand story. You will optimize our content, vlog scripts and influencer briefings and align it with our mission statement. You will optimize our content strategy and increase our engagement with our community. We will release several B2B articles and press releases
In order to attract strategic partners and collaborations.
