Wij zoeken een Brand Director voor GQ Netherlands!
Vereiste ervaring
5 jaar of meer
Opleidingsniveau
HBO
Standplaats
Amsterdam
Aantal uur / periode
40 uur per week
Salarisindicatie
Nader te bepalen
GQ Netherlands
GQ komt naar Nederland. Met één duidelijke ambitie: uitgroeien tot het meest invloedrijke en commercieel succesvolle mannenmerk van het land. Hun missie is...
Wij zoeken een Brand Director voor GQ Netherlands!
GQ is launching in the Netherlands with one clear ambition: to become the most culturally relevant and commercially successful men’s brand in the market. This is a rare opportunity to build an international powerhouse locally, from the ground up. As Brand Director, you will shape the identity, growth, and impact of GQ Netherlands across platforms.
GQ was founded in New York in 1957 and grew into a global authority in men’s fashion, culture, and luxury. Its iconic covers typically feature the most influential names of the moment, including Paul Mescal, Travis Kelce, Timothée Chalamet, and Michael B. Jordan. The annual Men of the Year event is regarded in every GQ market as a major cultural moment.
About the job
You will build and grow GQ Netherlands into the leading men’s brand across print, digital, membership, and live experiences—combining strong commercial foundations with cultural authority and editorial integrity.
You will lead GQ Netherlands as a modern, multi-platform brand that shapes conversation, builds community, and sets the agenda for men’s style, culture, and lifestyle in the Netherlands.
What You’ll Do
Brand Strategy & Leadership
- Define and execute the overall brand strategy, aligned with global GQ direction and local relevance
- Own brand positioning across print, digital, social, partnerships, and live experiences
- Act as the strategic lead across commercial, marketing, and audience development
Commercial Growth & Partnerships
- Drive sustainable revenue growth through premium advertisers and strategic partnerships
- Expand GQ’s footprint across luxury fashion, lifestyle, culture, and innovation
- Develop new business lines, including membership models and experiential franchises
Membership & Audience Expansion
- Build and scale a membership model that drives loyalty, community, and recurring revenue
- Grow print and digital influence through platform innovation and compelling storytelling
- Expand reach through social video, collaborations, and new formats
Data-Driven Growth with Editorial Integrity
- Use insights, performance data, and KPIs to guide decision-making and strategy
- Define success metrics in close collaboration with the Publisher
- Safeguard GQ’s editorial standards while scaling the business
Team Leadership & Culture
- Lead and develop a growing team across Digital, Marketing, and Sales
- Build a high-performance culture rooted in ambition, trust, and collaboration
- Create a safe, open environment where talent feels supported, challenged, and seen
Dit is wie je bent
- A visionary builder with strong commercial instincts and business orientated
- Highly driven, competitive, and motivated by amplifying talent
- Empathetic, emotionally intelligent, and confident in leadership
- A self-starter who thrives in ambiguity and enjoys building from scratch
- Strategic, analytical, and quick to learn
- Deeply connected within the Dutch and international premium brand landscape
Experience & Requirements
- A strong advertiser and agency network in the Netherlands (essential)
- Fluency in English required; Dutch is a strong advantage
- International candidates welcome; a deep understanding of Dutch culture is key
Working at FRANK Publishing
FRANK Publishing is committed to amplifying talent and creating space for voices that deserve to be seen. We value diverse perspectives and build inclusive, open teams where integrity, people, and performance go hand in hand.
This role is for someone who wants to build—and leave a lasting mark.
Are you the one we’re looking for? Then send your CV and motivation letter to sharida@vacaturevia.nl, and we’ll get in touch as soon as possible.
De werving & selectie voor deze functie wordt gedaan door Vacature Via Recruitment.
Dit is wat je krijgt
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