International Bon Ton Toys zoekt Growth & Content Marketer (Sabbatical Cover)
Vereiste ervaring
5 jaar of meer
Opleidingsniveau
HBO
Standplaats
Amsterdam
Aantal uur / periode
24/36 uur per week
Salarisindicatie
Nader te bepalen
International Bon Ton Toys
Wij zijn Bon Ton Toys- de duurzame plush makers uit Amsterdam. Wij bestaan sinds 1933 en zijn nog altijd volop in ontwikkeling met ons eigen merk B.T. Chaps. Daarnaast hebben wij de internationale licentie voor WWF plush en de welbekende Bon Ton Toys Nijntje en hebben wij net een start gemaakt met Bon Ton Toys Peanuts [Snoopy]. Wij positioneren ons in het premium segment, opereren in meer dan 50 landen en werken met de vooraanstaande internationale retailers als Bon Marche, De Bijenkorf, Kadewe, ARKET, Harrods, Liberty London, Moma New York en nog vele meer.
International Bon Ton Toys zoekt Growth & Content Marketer (Sabbatical Cover)
At Bon Ton Toys, we know you do not need a cape to do good. "Saving the planet? Surely a job for superheroes. Not plush makers. And yet… here we are."
Since 1933, we have been crafting high-quality plush in Amsterdam, with a big heart for the planet. As a proud B Corp and 1% for the Planet member, we aim to bring joy while treading lightly for both today and tomorrow.
You will find our sustainable plushies under our own Bon Ton Toys label, as well as beloved collections for Miffy (Nijntje), Peanuts (Snoopy), WWF and Smiley. Loved by children, grown-ups and collectors alike, they travel the world and are now found in 42 countries. Small in size, big in mission.
Bon Ton Toys is looking to add a data-driven and creative Growth & Content Marketer to cover a sabbatical.
About the job
You’ll own our B2C marketing engine driving customer engagement and sales through smart content, email marketing, and performance insights. This role bridges strategy, creativity and execution and is ideal for someone who enjoys crafting compelling stories and visuals backed by measurable impact.
What you’ll do
Growth & Performance Marketing
- Develop and execute digital marketing strategies that drive traffic, conversion, and retention
- Collaborate on paid campaign direction (Meta, Google), ensuring alignment with site and email content
Email Marketing & CRM
- Own our newsletter calendar from concept creation to send
- Build and optimize automated flows in Klaviyo (welcome series, abandon cart, post-purchase, etc.)
- Segment and personalize messaging to improve engagement and retention
- Create and build email content and ensure it reflects the Bon Ton Toys brand identity, tone of voice, and visual direction
Web & Content Management
- Maintain and update Shopify website content and landing pages
- Ensure messaging and visuals are on-brand and conversion-focused
- Align all content with the brand’s visual and storytelling guidelines. You understand how to translate our look & feel across channels
- Create assets as needed
Performance Analysis
- Monitor KPIs across email and website using Klaviyo, Shopify, and Google Analytics
- Make data-informed decisions to test, iterate, and optimize performance
Dit is wie je bent
- 5+ years of experience in content and/or growth marketing (DTC/e-commerce experience preferred)
- Solid understanding of CRM/email marketing, performance strategy, and conversion funnels
- A sharp eye for content that converts, and comfort working with visual assets
- A good visual instinct; you know how to keep copy and layout on-brand and consistent with our brand guidelines
- Analytical mindset; you love digging into data and turning insights into action
- You have a sustainable mindset, and love to make an impact
- Organized, proactive, and confident working independently
- Experience with Klaviyo, Shopify, Google Analytics, Meta Business Manager and Adobe understanding with the ability to create visuals
Dit is wat je krijgt
- A challenging role within a dynamic organization where sustainability and innovation are fundamental
- Working together with a passionate team that wants to make an impact
- A smile on your face every day because of the great colleagues and the nicest plush toys that stare at you everywhere
- Organic company lunches, bootcamp at the office twice a week, an inspirational and cuddly office in the Houthavens with regular workshops and after-work drinks
Interested? Are you ready to help shape the future of a fast-growing, creative brand? Send us your resume and a short motivation letter, we’d love to see how you drive growth through smart content and data-driven thinking. We’re excited to meet you!
Work Talks
Wil je een stap vooruit zetten in je carrière? Ben je op zoek naar meer dan alleen reguliere coaching? Bij ons, Vacature Via, kun je dan in gesprek met 1 van onze experts.
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