Vereiste ervaring
4 jaar
Opleidingsniveau
HBO
Standplaats
Amsterdam
Aantal uur / periode
40 uur per week
Salarisindicatie
Nader te bepalen
Swapfiets
Hi, we are Swapfiets! The bicycle subscription where you are always assured of a working bicycle.
Email Marketeer bij Swapfiets
Hi, we are Swapfiets! The bicycle subscription where you are always assured of a working bicycle. Our mission? Making cities more livable and sustainable under the motto 'buy less, use more'.
About the job
Do you see a challenge instead of a problem? And are you ready for an acceleration in your career? Then you are ready for the Swapfiets adventure! Do you recognize yourself in this? Swapfiets is looking for an Email Marketeer to help us achieve our goal of becoming the #1 micro-mobility brand in the world. Are you a digital guru? Always looking for the newest trends in digital communication, technology & customer journeys? This role might be just right for you! Of course, teamwork makes the dream work.
Swapfiets has an international team of talented professionals and we are all passionate about what we do. You will be working in our Acquisition & Retention Marketing team, responsible for growth marketing through performance media, social media, online marketing, CRM & retention. You will also be collaborating closely with our product owners and developers, our data team and our in-house creative studio. In this role you will report to the Manager Acquisition & Retention. After joining our Amsterdam HQ, you will be part of our global expansion. You will have a direct influence on this success, as an owner of one of our most important communication channels. Currently, the Email channel is not used yet to its optimal potential. By creating a full role dedicated to E-mail marketing, Swapfiets wants this channel to become much more impactful in our communication with both current members and prospects. You will have the chance to be an entrepreneur in this area and rebuild the Email strategy & operations to your own vision. Your scope will possibly expand to in-app communication and push messaging in the near future. Your responsibilities include; managing all newsletters and automated campaigns for 9 countries, improving our Email database, taking our tech set-up to the next level and initiating new campaigns and AB tests. Sounds great, right? Keep reading for the details, and submit your application to join us on the ride!
Dit is wie je bent
- Higher vocational working - and thinking level;
- 4 - 6 years of relevant working experience in B2C E-mail marketing (ideally in an e-commerce, retail or subscription commerce environment);
- Proven track-record in analyzing & optimizing the impact of the E-mail channel on commercial targets;
- Experience with building automated & segmented campaigns (not outsourced);
- Experience with AB testing and acting as a business owner for tech projects related to e-mail front-end and back-end;
- Experience with E-mail database analysis & segmentation
- Strong affinity with the technical & operational side of E-mail marketing,
- Preferably worked with Sendgrid and/or Active Campaign before;
- Willing to take ownership and proactively advise stakeholders on improvement opportunities;
- Team player, but also able to work & make decisions solistically;
- Excellent in English, other European languages (NL, DE, FR, DK, SP) are a plus.
Dit is wat je krijgt
- Your own Swapfiets (lend-lease)!
- 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)
- A solid pension plan and a discount on your health insurance
- MacBook or a Windows laptop (what you prefer)
- Lots of responsibility, challenging work, and friendly colleagues
- Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right..?)
- Delicious lunch at the office for a small contribution
- Onefit for Business arrangement (to promote your healthy lifestyle!)
- Learning programs developed by our L&D department
- Lots of workshops and inspirational talks
- One day off per year to do voluntary work paid by Swapfiets
- Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat.
Procedure You can now directly apply for this vacancy.
- As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about your previous successes related to the role.
- Next, you will be invited for a first interview with the Recruiter and Manager Acquisition & Retention.
- The second will be with one of your team peers and a Tech colleague.
- The third interview will be with the Director Consumer Direct.
- Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!
Answer your questions Do you have questions about this vacancy? Contact our Talent Acquisition Specialist Floris via recruitment.hq@swapfiets.com. We are not interested in working together with recruitment agencies.
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