MARKETING MANAGER (TGOB)

Marketing Manager We are looking for a Marketing Manager TGOB. This role is a leading position with decision making responsibility and accountability for the national and international marketing of TGOB. The core task of the Marketing Manager is setting up and strengthening TGOB Global team and developing a strong market position of TGOB. You will report to the Creative Director of TGOB Global. Specific responsibilities of the Marketing Manager: Responsible for the creation, management and evaluation of integrated, long-term marketing strategies and corresponding planning for all TGOB events to ensure objectives and targets are met (upscale ticket sales, market share and overall growth and evolution of TGOB Global brand); Responsible for the long-term vision and growth of all TGOB owned channels: website, app, streaming service channels, social channels; Reporting development of marketing strategies to Marketing Director and optimising when necessary to achieve desired goals. In the case that an event is not achieving its projected targets, the Marketing Manager is responsible for flagging the matter to the Marketing Director and/or Management as soon as possible with suggestions for an alternative solution. As ‘brand gatekeeper’, end responsible for the quality and accuracy of all global communications about TGOB including general posts, announcements (press releases), ticket information, line-up, accommodation and other important information shared through various channels (channels include TGOB website, email database, streaming service channels, social media accounts and outdoor). End responsible for facilitating, managing and evaluating strategic media partnerships per event: streaming partners, merchandise, ticketing providers, tooling, media partners, PR agencies, lost and found software, accommodation/travel (including responsibility for closing budgets and reporting invoices to Project Lead) End responsible for implementing and assessing Data and marketing intelligence strategy as well as CRM strategy for TGOB Global including tooling. Also end responsible for the collection, storage, usage, updating and safe-keeping of the data you collect from (potential) customers. This includes ensuring proper systems are in place to securely store data, regularly clearing email lists of inactive and opted-out contacts, as well as setting and communicating clear expectations about what you will do with data collected from customers. Visitor evaluation per event: creating qualitative survey with Project Lead, circulating it, documenting and analysing the results which are relevant for marketing End responsible for liaising with and steering foreign marketeers to maintain quality and consistency of the TGOB brand and communications across all events, as well as to achieve targets and objectives.